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Creative Strategist with years of experience in UX and Communications. Turning insights into stories and ideas into engaging  digital experiences.

I'm particularly fond of interdisciplinary collaboration. My expertise lies in UX and Strategy. I love creating engaging experiences and creative campaign concepts, backed by data analysis and market surveys, while merging

the artistic and the strategic.

Capabilities

User research  Persona Creation

Design Thinking    UX 
Creative Writing  SEO/SEM

Content Analysis Agile 

Digital Experience Web Dev

Communication  Design

Copywriting  Usability testing

Project Management Branding

UX - Journey Mapping

Expertise &
Experience

I genuinely enjoy bridging the gap between people and technology—helping communities feel heard, uncovering meaningful insights, and turning complex challenges into thoughtful, human-centered solutions that work for the people who use them every day. Here’s what’s been keeping me curious lately:

Challenges

How can communities engage with public infrastructure projects?
How can we make project updates clear, accessible and engaging?
How can social media tell the story of complex transportation initiatives in a way people connect with?
What’s the best way to turn technical data into insights that actually inform and empower users?
How can websites and digital tools make public input seamless and meaningful?
Where are opportunities to make communications more inclusive, transparent and human-centered?

Explore my work

Recent Blog Posts

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